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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Print advertising
15
Printwerbung
15
Advertising effects
10
Werbewirkung
10
Advertising
5
USA
4
United States
4
Werbung
4
Advertising planning
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print advertising
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Anthropomorphism
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Cause-Related Marketing
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Cause-related marketing
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Celebrity-Werbung
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Neijens, Peter C.
2
Uribe, Rodrigo
2
Alvarez, Cecilia M. O.
1
Andras, Trina Larsen
1
Belch, George E.
1
Belch, Michael A.
1
Bodur, Muzaffer
1
Bu, Kyunghee
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Burgers, Christian
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Chang, Chun-tuan
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De-La-Torre, Ricardo León
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Guo, Ying-zhi
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Heath, Robert
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Iepsma, Marlies A. R.
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Iscioglu, Tutku Eker
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Jao, Po-chen
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Kim, Donghoon
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Konijn, Elly
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Kwak, Hyokjin
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Laroche, Michel
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Lee, Seung-yon
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Lin, Yu-Shan
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Manzur, Enrique
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Mikkonen, Ilona
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Mueller, Barbara
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Nepomuceno, Marcelo Vinhal
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Okazaki, Shintaro
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Puzakova, Marina
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Rauwers, Fabiënne
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Reavey, Brooke
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Richard, Marie-Odile
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Smit, Edith G.
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Steen, Gerard
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Telci, E. Eser
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Tsichla, Eirini
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Voorveld, Hilde
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Wang, Kuo-Ching
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Yılmaz, Çengiz
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Zotos, Yorgos
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International journal of advertising : the quarterly review of marketing communications
Publizistik : Vierteljahreshefte für Kommunikationsforschung
47
The journal of media economics
46
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
28
Gazette : the international journal for communication studies
27
Journal of media business studies
26
Zeszyty prasoznawcze : kwartalnik Ośrodka Badań Prasoznawczych
25
NBER Working Paper
22
Journal of advertising research
19
JMM : the international journal on media management
17
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
14
Public opinion quarterly : journal of the American Association for Public Opinion Research
13
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
Praxis des Zeitungsmanagements : ein Kompendium
10
Discussion paper / Centre for Economic Policy Research
9
Discussion paper series / IZA
9
Discussion papers / CEPR
9
Information economics and policy : IEP
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
European journal of marketing : EJM
8
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
NET Institute Working Paper
8
Osteuropa
8
RatSWD working paper series
8
The American economic review
8
Applied economics
7
CESifo working papers
7
History of retailing and consumption
7
Journal of marketing research : JMR
7
Nürnberger Forschungsberichte
7
Research studies on the newspaper industry
7
Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
7
Working paper
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
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ECONIS (ZBW)
15
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1
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
4
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
5
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
6
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
7
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
8
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
9
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
10
Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
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