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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
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Search: subject:"Markenpolitik"
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Brand management
Markenführung
229
Consumer behaviour
172
Konsumentenverhalten
172
Brand image
115
Markenimage
115
Brand
78
Markenartikel
75
Beziehungsmarketing
59
Relationship marketing
59
Luxury goods
49
Luxusgüter
49
Mode
49
Advertising effects
48
Fashion
48
Werbewirkung
48
Internet marketing
42
Online-Marketing
42
Hotel industry
41
Hotellerie
41
Social Web
39
Social web
39
Advertising
30
Werbung
29
Customer satisfaction
24
Kundenzufriedenheit
24
Brand loyalty
20
Gastronomie
19
Restaurant industry
19
Emotion
18
Dienstleistungsqualität
17
Service quality
17
Marketing management
16
Marketingmanagement
16
Confidence
14
Markentreue
14
Vertrauen
14
Bekleidungsindustrie
13
Brand equity
13
Clothing industry
13
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180
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4
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Article
225
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4
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229
Aufsatz in Zeitschrift
229
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3
Sammelwerk
3
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1
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1
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English
229
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King, Ceridwyn
6
Phau, Ian
5
Ahn, Jiseon
4
Han, Heesup
4
Ko, Eunju
4
Back, Ki-Joon
3
Hudders, Liselot
3
Jang, Soocheong
3
Kang, Juhee
3
Matthes, Jörg
3
Naderer, Brigitte
3
Wang, Yao-Chin
3
Xiong, Lina
3
Chua, Bee-Lia
2
Dens, Nathalie
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hayes, Jameson L.
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Khan, Imran
2
Kim, Dohee
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jinkyung Jenny
2
Kim, Jiyoung
2
Kim, Seoyoung
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Lee, Yuri
2
Li, Yong-Quan
2
Lou, Chen
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Paul, Justin
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
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International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of fashion marketing and management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
229
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1
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229
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
5
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
9
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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