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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
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Search: subject:"Markenpolitik"
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Brand management
Markenführung
192
Consumer behaviour
149
Konsumentenverhalten
149
Brand image
98
Markenimage
98
Internet marketing
82
Online-Marketing
82
Social Web
79
Social web
79
Brand
62
Markenartikel
61
Advertising effects
59
Werbewirkung
59
Mode
50
Fashion
49
Beziehungsmarketing
44
Relationship marketing
44
Luxury goods
43
Luxusgüter
43
Advertising
38
Werbung
37
social media
22
Brand loyalty
17
Viral marketing
17
Virales Marketing
17
Marketing management
16
Marketingmanagement
16
Markentreue
14
Bekleidungsindustrie
13
Clothing industry
13
Instagram
12
Emotion
10
Facebook
10
Online retailing
10
Online-Handel
10
Textile distribution
10
Textilhandel
10
Personality psychology
9
Persönlichkeitspsychologie
9
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188
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Article in journal
192
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192
Collection of articles of several authors
3
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3
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1
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1
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English
192
Author
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Phau, Ian
5
Ko, Eunju
4
Hudders, Liselot
3
Matthes, Jörg
3
Naderer, Brigitte
3
Chan, Terri H.
2
Dens, Nathalie
2
Ha, Louisa
2
Hayes, Jameson L.
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kwon, Eun Sook
2
Lee, Yuri
2
Lou, Chen
2
Rita, Paulo
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Tian, Shiyun
2
Veirman, Marijke de
2
Warnaby, Gary
2
Xie, Quan
2
Abuljadail, Mohammad
1
Ahn, Jungyong
1
Ahn, SooKyoung
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Alharbi, Khalid
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
An, Donghwy
1
Andreu Domingo, David
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Applequist, Janelle
1
Arroyo-Cañada, Francisco-Javier
1
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of fashion marketing and management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
192
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
8
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
9
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
10
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
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