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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
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Search: subject:"Markenpolitik"
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Brand management
Markenführung
202
Consumer behaviour
146
Konsumentenverhalten
146
Brand image
97
Markenimage
97
Brand
74
Markenartikel
72
Advertising effects
49
Mode
49
Werbewirkung
49
Fashion
48
Luxury goods
44
Luxusgüter
44
Social Web
40
Social web
40
Internet marketing
39
Online-Marketing
39
Advertising
30
Werbung
29
Beziehungsmarketing
28
Relationship marketing
28
Marketing management
19
Marketingmanagement
19
Bekleidungsindustrie
13
Clothing industry
13
Innovation
11
Personality psychology
10
Persönlichkeitspsychologie
10
Textile distribution
10
Textilhandel
10
Brand extension
9
Brand loyalty
9
Markentransfer
9
Branding
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Instagram
8
Product Placement
8
Product placement
8
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198
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4
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202
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4
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4
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202
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Phau, Ian
5
Keller, Kevin Lane
4
Ko, Eunju
4
Bayus, Barry L.
3
Homburg, Christian
3
Hudders, Liselot
3
Matthes, Jörg
3
Naderer, Brigitte
3
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Dens, Nathalie
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Hagtvedt, Henrik
2
Hayes, Jameson L.
2
Heinberg, Martin
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kumar, V.
2
Lee, Yuri
2
Lou, Chen
2
McCullough, Heath
2
Mullins, Ryan
2
Ozkaya, H. Erkan
2
Sung, Yongjun
2
Taube, Markus
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Warnaby, Gary
2
Xie, Quan
2
Zhao, Yanhui
2
Ahearne, Michael
1
Ahn, Jungyong
1
Ahn, SooKyoung
1
Alden, Dana
1
Alexander, Bethan
1
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of the Academy of Marketing Science
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
202
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
7
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
8
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
9
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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