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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Luxury goods"
~subject:"Product Placement"
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Luxury goods
Product Placement
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
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Psychology of advertising
15
Werbepsychologie
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persuasion knowledge
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Celebrity endorsement
12
Celebrity-Werbung
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Emotion
12
Gender
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Geschlecht
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Luxusgüter
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Product placement
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Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
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Sponsorship
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Unternehmenspublizität
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social media
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21
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Matthes, Jörg
4
Naderer, Brigitte
4
Ko, Eunju
3
Spielvogel, Ines
3
An, Donghwy
1
Balasubramanian, Siva Kumar
1
Bintinger, Simone
1
Boerman, Sophie C.
1
Breves, Priska
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Eguro, Yuka
1
Gistri, Giacomo
1
Kim, Eunjin
1
Kim, Hye-yŏng
1
Kim, Inhye
1
Kim, Janghyun
1
Kim, Kacy K.
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Kim, Seunghyun
1
Kim, Sojung
1
Lee, Chulsung
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lee, Sungmi
1
Luk, Ka Yi
1
Müller, Céline M.
1
Narisawa, Taichi
1
Nomura, Naoki
1
Ono, Akinori
1
Pangarkar, Aniruddha
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
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R. Avramova, Yana
1
Rathee, Shelly
1
Rossi, Patricia
1
Sato, Takaya
1
Sato, Yuna
1
Schramm, Holger
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of promotion management : JPM
16
Journal of business research : JBR
13
Journal of advertising research
9
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
The journal of product & brand management
4
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Italian journal of marketing : ITJM
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of global fashion marketing : JGfM
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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ECONIS (ZBW)
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1
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
4
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
5
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
8
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
9
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
10
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
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