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~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Reprint"
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Search: subject:"Luxury goods"
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Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
17
Luxusgüter
17
Advertising effects
11
Werbewirkung
11
Brand management
10
Markenführung
10
Advertising
9
Werbung
9
Brand
7
Markenartikel
7
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Fashion
3
Mode
3
Social Web
3
Social web
3
luxury brands
3
Celebrity endorsement
2
Celebrity-Werbung
2
Marketing management
2
Marketingmanagement
2
luxury advertising
2
luxury brand
2
social media
2
Ad attitudes
1
Art infusion
1
Body esteem
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China
1
Communication effectiveness
1
Envy
1
Experience marketing
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Fashion Advertising
1
Fleisch
1
Fleischwaren
1
Fleischwirtschaft
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Global advertising
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17
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Ko, Eunju
4
Pangarkar, Aniruddha
3
Shukla, Paurav
2
An, Donghwy
1
Cao, Yue
1
Choi, Yung Kyun
1
Eguro, Yuka
1
Japutra, Arnold
1
Kim, Hye-yŏng
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Kim, Inhye
1
Kim, Janghyun
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Kim, Kacy K.
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Kim, Sang Jin
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Kim, Seoyoung
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Kim, Sojung
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Lawry, Charles Aaron
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Lee, Chulsung
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Lee, Jong-Ho
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Lee, Sungkyu
1
Lee, Sungmi
1
Li, Guoxin
1
Liu, Honglei
1
Lu, Bo
1
Luk, Ka Yi
1
Narisawa, Taichi
1
Nomura, Naoki
1
Ono, Akinori
1
Pantoja, Felipe
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Quach, Sara
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Rathee, Shelly
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Rossi, Patricia
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Sato, Takaya
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Sato, Yuna
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Septianto, Felix
1
Shibamoto, Yuta
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Song, Sanga
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Teona, Gogichaishvili
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
International marketing review
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
Transportation research / E : an international journal
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Strategic change
10
The IUP journal of brand management : IJBRM
10
Tourism management perspectives : TMP
10
European journal of marketing
9
Journal of retailing
9
The journal of consumer marketing
9
Tourism management : research, policies, practice
9
Cogent business & management
8
Journal of consumer behaviour
8
Journal of marketing
8
Journal of marketing communications
8
Marketing : ZFP ; journal of research and management
8
Qualitative market research : an international journal
8
Business horizons
7
International journal of retail and distribution management
7
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ECONIS (ZBW)
17
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17
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1
Conspicuous and inconspicuous consumption of
luxury
goods
in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
2
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
3
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
4
Conspicuous and inconspicuous consumption of
luxury
goods
in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
7
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
8
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
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