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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Social Web"
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Social Web
154
Social web
154
Internet marketing
81
Online-Marketing
81
Consumer behaviour
72
Konsumentenverhalten
72
social media
56
Beziehungsmarketing
31
Relationship marketing
31
Brand management
27
Markenführung
27
Viral marketing
27
Virales Marketing
27
Advertising effects
25
Werbewirkung
25
Social network
24
Soziales Netzwerk
24
E-commerce
21
Electronic Commerce
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Advertising
20
Online retailing
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Online-Handel
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Werbung
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Brand image
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Markenimage
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Facebook
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purchase intention
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Innovation adoption
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Vertrauen
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social networks
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Knowledge management
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Wissensmanagement
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social media marketing
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social networking sites
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Bibliometrics
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154
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154
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154
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154
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Loureiro, Sandra Maria Correia
7
Dominic, P. D. D.
4
Sarmento, Eduardo Moraes
3
Abed, Salma S.
2
Alhijawi, Bushra
2
Bilro, Ricardo Godinho
2
Dash, Manoj Kumar
2
Dwivedi, Yogesh Kumar
2
Guerreiro, João Pedro Silva Martins
2
Hidayanto, Achmad Nizar
2
Ibrahim, Blend
2
Khan, Ali Nawaz
2
Kumar, Anil
2
Rita, Paulo
2
Salo, Jari
2
Smith, Alan D.
2
Williams, Michael D.
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Ababneh, Suhair
1
Abbasi, Amir Zaib
1
Abdullah, Zarifah
1
Aboalganam, Khalid M.
1
Achara Chandrachai
1
Adl, Rosa Karimi
1
Agarwal, Naresh Kumar
1
Aggarwal, Vaneeta
1
Ahmad, Suhel
1
Ahmed, Ashir
1
Ahmed, Rafiuddin
1
Al-Anizi, Reem R.
1
Al-Busaidi, Kamla Ali
1
Al-Debei, Mutaz M.
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Al-Gharaibeh, Jafar
1
Al-Ghuwairi, Abdel-Rahman
1
Al-Hujran, Omar
1
Al-Oqaily, Ahmad
1
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International journal of business information systems : IJBIS
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
154
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154
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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