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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Electronic commerce"
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Subject
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Viral marketing
E-commerce
170
Electronic Commerce
170
Online retailing
81
Online-Handel
81
Consumer behaviour
80
Konsumentenverhalten
80
Internet marketing
49
Online-Marketing
49
Social Web
42
Social web
42
Digitalisierung
29
Digitization
29
Einzelhandel
29
Retail trade
29
Beziehungsmarketing
24
Relationship marketing
24
Internet
23
Confidence
21
Vertrauen
21
Website
21
e-commerce
21
Customer satisfaction
20
Kundenzufriedenheit
20
Virales Marketing
18
Digital platform
17
Digitale Plattform
17
Dienstleistungsqualität
15
Service quality
15
Innovation
14
consumer behaviour
14
USA
12
China
11
Information technology
11
Informationstechnik
11
Technischer Fortschritt
11
Technological change
11
United States
11
online shopping
11
Digital economy
10
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Undetermined
12
Type of publication
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Article
18
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
18
Language
All
English
18
Author
All
Acharyulu, G. V. R. K.
1
Ahammad, Mohammad F.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Bueno, Ricardo Luiz Pereira
1
Cappiello, Giuseppe
1
Cuesta-Valiño, Pedro
1
Donthu, Naveen
1
García-Henche, Blanca
1
Guillory, Monica D.
1
Gupta, Bhumika
1
Gupta, Pranjal
1
Gutiérrez-Rodríguez, Pablo
1
Güngör, Ayşegül Sağkaya
1
Hajli, Nick
1
Harris, Judy
1
Jensen, Ricard W.
1
Kokash, Husam
1
Kumar, Sumit
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Love, Peter
1
Maity, Moutusy
1
Malhotra, Naresh K.
1
Matic, Matea
1
Mohana Shanmugam
1
Pandey, Vidushi
1
Patil, Ashutosh
1
Pfeuffer, Alexander
1
Pham, Thi Song Hanh
1
Phua, Joe
1
Pinochet, Luis Hernan Contreras
1
Powell, Philip
1
Prakash, Gyan
1
Ranjan, Priyadarshi
1
Scuderi, Alessandro
1
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Published in...
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International journal of consumer studies
International journal of electronic marketing and retailing : IJEMR
Technological forecasting & social change : an international journal
Journal of business research : JBR
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
Journal of management information systems : JMIS
13
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of electronic commerce : IJEC
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
18
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18
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1
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
2
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
5
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
6
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
7
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
8
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
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