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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
18
Loyalty program
18
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Hotel industry
6
Hotellerie
6
Preismanagement
4
Pricing strategy
4
Brand management
2
Customer retention
2
Customer satisfaction
2
Customer value
2
Hotel loyalty programs
2
Internet marketing
2
Kundenbindung
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Kundenwert
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Kundenzufriedenheit
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Markenführung
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Online-Marketing
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Rabatt
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Rebate
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Sales promotion
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Theorie
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Theory
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USA
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Verkaufsförderung
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pricing
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Active loyalty
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Bank
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Bayes-Statistik
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Bayesian estimation
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Bayesian inference
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Behavioral loyaltiy
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Benefits
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Bestandsmanagement
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Bradlow, Eric T.
2
Arya, Anil
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Caetano, Joana
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Cassia, Fabio
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Chen, Chih-chien
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Chen, Yong
1
Chun, So Yeon
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Danaher, Peter J.
1
Danaher, Tracey S.
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Dinca, Alexandra
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Drèze, Xavier
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Fader, Peter
1
Ha, Hong Youl
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Haisley, Emily
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Hu, Clark
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Huang, Szu-chi
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Jain, Dipak
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King, Ceridwyn
1
Krishnan, Trichy V.
1
Liu, Zhiqiang
1
Lo, Ada S.
1
Loewenstein, George F.
1
Magno, Francesca
1
Mittendorf, Brian
1
Musalem, Andrés
1
Nunes, Joseph C.
1
Ovchinnikov, Anton
1
Pan, Huifeng
1
Qu, Hailin
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Raju, Jagmohan Singh
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Ranasinghe, Kulan
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Reimers, Imke
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Rita, Paulo
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Rossi, Federico
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International journal of contemporary hospitality management
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
2
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
3
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
4
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
5
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
6
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
7
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
8
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
9
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
10
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
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