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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Electronic commerce"
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Subject
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Viral marketing
E-commerce
91
Electronic Commerce
91
Consumer behaviour
58
Konsumentenverhalten
58
Online retailing
52
Online-Handel
52
Internet marketing
40
Online-Marketing
40
Einzelhandel
24
Retail trade
24
e-commerce
24
Social Web
23
Social web
23
Website
19
Customer satisfaction
17
Kundenzufriedenheit
17
Beziehungsmarketing
16
Relationship marketing
16
Virales Marketing
16
Confidence
15
Vertrauen
15
Dienstleistungsqualität
12
Internet
12
Service quality
12
consumer behaviour
11
online shopping
11
trust
11
USA
8
India
7
Indien
7
United States
7
social media
7
Distribution channel
6
Vertriebsweg
6
retailing
6
Data protection
5
Datenschutz
5
online purchase intention
5
online retailing
5
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Undetermined
10
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Article
16
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
16
Language
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English
16
Author
All
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Banerjee, Shrabastee
1
Bergiel, Blaise
1
Brandes, Leif
1
Bueno, Ricardo Luiz Pereira
1
Dellarocas, Chrysanthos
1
Donthu, Naveen
1
Erkan, Ismail
1
Evans, Chris
1
Godes, David
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Harris, Judy
1
Hazari, Sunil
1
Jensen, Ricard W.
1
Kokash, Husam
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Mathur, Smriti
1
Matic, Matea
1
Mayzlin, Dina
1
Netzer, Oded
1
Pinochet, Luis Hernan Contreras
1
Ranjan, Priyadarshi
1
Schoenmueller, Verena
1
Scuderi, Alessandro
1
Sethna, Beheruz N.
1
Singh, Akanchha
1
Stahl, Florian
1
Sturiale, Luisa
1
Tewari, Alok
1
Vojvodic, Katija
1
Yaseen, Husam
1
Zervas, Georgios
1
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Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of marketing communications
Journal of marketing research
Journal of business research : JBR
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
Journal of management information systems : JMIS
13
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
16
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16
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1
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
4
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
5
Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee
;
Dellarocas, Chrysanthos
;
Zervas, …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012593940
Saved in:
6
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Saved in:
7
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
8
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
9
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
10
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
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