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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
~subject:"Verkaufsförderung"
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Internet marketing
Verkaufsförderung
Consumer behaviour
334
Konsumentenverhalten
334
Online-Marketing
100
Online retailing
95
Online-Handel
95
Social Web
86
Social web
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Loureiro, Sandra Maria Correia
4
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
209
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
76
International journal of advertising : the review of marketing communications
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
The journal of product & brand management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Journal of promotion management : JPM
46
Cogent business & management
42
Journal of marketing
41
Journal of retailing
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Psychology & marketing
36
Journal of marketing research : JMR
35
Asia Pacific journal of marketing and logistics
33
Information systems research : ISR
33
The journal of brand management : an international journal
31
International journal of consumer studies
30
Journal of advertising research
30
Marketing intelligence & planning
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
28
Tourism management : research, policies, practice
28
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
European journal of marketing : EJM
26
Journal of marketing management : MM
26
Marketing letters : a journal of research in marketing
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
International journal of retail & distribution management
25
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ECONIS (ZBW)
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
8
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
9
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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