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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Services marketing quarterly"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"experience"
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Beziehungsmarketing
1,186
Relationship marketing
1,186
Consumer behaviour
652
Konsumentenverhalten
652
Customer satisfaction
375
Kundenzufriedenheit
375
Dienstleistungsqualität
300
Service quality
300
Brand management
209
Markenführung
209
Lieferantenmanagement
206
Supplier relationship management
206
Brand image
161
Markenimage
161
Customer integration
134
Kundenintegration
132
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127
Social web
127
B-to-B-Marketing
118
Business-to-business marketing
118
Hotel industry
106
Hotellerie
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101
Internet marketing
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Gastronomie
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83
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76
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Han, Heesup
17
Mattila, Anna S.
14
Hyun, Sunghyup Sean
11
Prentice, Catherine
11
Jang, Soocheong
10
Wong, IpKin Anthony
9
Balaji, M. S.
8
Ko, Eunju
8
Kim, Kyung Hoon
7
Roy, Sanjit
7
So, Kevin Kam Fung
7
Filieri, Raffaele
6
Foroudi, Pantea
6
Qu, Hailin
6
Svensson, Göran
6
Agnihotri, Raj
5
Ahn, Jiseon
5
Babin, Barry J.
5
Gupta, Suraksha
5
Gustafsson, Anders
5
Itani, Omar S.
5
Kim, Wansoo
5
Kim, Woo Gon
5
Lehto, Xinran Y.
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Wei, Wei
5
Aiello, Gaetano
4
Akter, Shahriar
4
Anaza, Nwamaka A.
4
Bai, Billy
4
Busser, James A.
4
Chebat, Jean-Charles
4
DiPietro, Robin B.
4
Flavián Blanco, Carlos
4
Huang, Ying
4
Hwang, Jinsoo
4
Jeong, Miyoung
4
Johnson, Lester W.
4
Kim, Young
4
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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International journal of hospitality management
Journal of business research : JBR
Services marketing quarterly
The journal of business & industrial marketing
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
411
SpringerLink / Bücher
293
The journal of services marketing
245
Tourism management : research, policies, practice
240
Journal of travel and tourism marketing
209
The service industries journal
204
International journal of contemporary hospitality management
187
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
170
Journal of hospitality marketing & management
158
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
131
Cogent business & management
126
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
125
Journal of service management
122
Psychology & marketing
122
The journal of brand management : an international journal
120
The journal of product & brand management
118
Tourism management perspectives : TMP
113
Journal of retailing
112
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
105
IZA Discussion Papers
104
Marketing intelligence & planning
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
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ECONIS (ZBW)
1,419
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
3
Journey to a fond memory : how memorability mediates a dynamic customer
experience
and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
4
Lifestyle of the rich and famous : exploring the ultra-high net-worth individuals' customer
experience
(UHCX)
Klaus, Philipp
;
Tarquini-Poli, Annalisa
;
Alawad, Nawal …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 49-58
Persistent link: https://www.econbiz.de/10013271464
Saved in:
5
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
6
Unveiling the dynamics between consumer brand engagement,
experience
, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
A framework to improve the digital customer
experience
in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
8
Measuring customer
experience
quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
9
Two decades of customer
experience
research in hospitality and tourism : a bibliometric analysis and thematic content analysis
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013266131
Saved in:
10
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
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