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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Soziale Medien"
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Beziehungsmarketing
Social Web
165
Social web
165
Internet marketing
70
Online-Marketing
70
Consumer behaviour
67
Konsumentenverhalten
67
Viral marketing
49
Virales Marketing
49
Hotel industry
39
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39
Online retailing
36
Online-Handel
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24
Electronic Commerce
24
Social network
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Relationship marketing
22
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Online reviews
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Restaurant industry
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Customer satisfaction
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Kundenzufriedenheit
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Soziale Beziehungen
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Advertising effects
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Gu, Rui
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International journal of hospitality management
Journal of electronic commerce research : JECR
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
91
Journal of retailing and consumer services
65
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
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1
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
2
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
3
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
4
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
5
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
6
Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
7
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi
;
Shih, Sheng-Pao
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Saved in:
8
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
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