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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Kundenkarte"
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Kundenbindungsprogramm
21
Loyalty program
21
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
7
Hotel industry
7
Hotellerie
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Kundenzufriedenheit
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Mattila, Anna S.
3
Gao, Yixing
2
Neslin, Scott A.
2
Tanford, Sarah
2
Yang, Morgan X.
2
Yu, Irina Y.
2
Zeng, Kevin J.
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Hanks, Lydia
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International journal of hospitality management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
21
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1
Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
2
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
3
Freedom restriction and non-member customers' response to loyalty programs
Ding, Anni
;
Legendre, Tiffany S.
;
Han, Juyeon
;
Chang, Howook
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012494930
Saved in:
4
Choice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderators
Fong, Lawrence Hoc Nang
;
Nong, Sunny Zhenzhen
;
Leung, Daniel
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495012
Saved in:
5
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
6
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
7
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
8
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
9
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
10
How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...
Lynn, Michael
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10011982129
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