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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
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International journal of hospitality management
The journal of product & brand management
Journal of retailing and consumer services
7
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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International journal of contemporary hospitality management
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International journal of economic research
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Inventi impact: retailing & consumer services
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Strong brands, strong relationships
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The journal of brand management : an international journal
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Administrative Sciences : open access journal
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Advances in mergers and acquisitions
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Arab economic and business journal
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Asia Pacific journal of marketing and logistics
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Baltic journal of management : BJM
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Brand management in emerging markets : theories and practice
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Brands : interdisciplinary perspectives
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Business horizons
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Economic and business review : EBR
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Entrepreneurial business and economics review : EBER
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European journal of international management : EJIM
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European journal of marketing
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European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
5
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
6
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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