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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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| 5 applied filters
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Subject
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Konsumentenverhalten
Social Web
296
Social web
296
Consumer behaviour
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
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Undetermined
127
Free
12
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Article
184
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
186
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
186
Author
All
Loureiro, Sandra Maria Correia
4
Rita, Paulo
4
Filieri, Raffaele
3
Guerreiro, João Pedro Silva Martins
3
Thomas, Veronica L.
3
Acikgoz, Fulya
2
Balakrishnan, Janarthanan
2
Bao, Tong
2
Chung, Yoo Jin
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
Flavián Blanco, Carlos
2
Gustafsson, Anders
2
Hazari, Sunil
2
Ibrahim, Blend
2
Kapoor, Payal S.
2
Kim, Eunice
2
Kim, Jooyoung
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
Moro, Sérgio
2
Ruyter, Ko de
2
Sauer, Nicola E.
2
Sierra, Jeremy J.
2
Um, Nam-Hyun
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aboulnasr, Khaled
1
Abuljadail, Mohammad
1
Agarwal, James
1
Aghniadi
1
Ahn, Joong-Ho
1
Ahn, Sun Joo
1
Akar, Ezgi
1
Akdim, Khaoula
1
Al-Mamun, Abdullah
1
Alalwan, Ali A.
1
Alguezaui, Salma
1
Aljarah, Ahmad
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
205
Journal of retailing and consumer services
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
The journal of product & brand management
57
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
Journal of electronic commerce research : JECR
38
The journal of brand management : an international journal
36
Journal of management information systems : JMIS
34
Cogent business & management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of marketing management : MM
33
Young consumers : insight and ideas for responsible marketers
32
International journal of technology marketing : IJTMkt
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of global marketing
22
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Source
All
ECONIS (ZBW)
186
Showing
1
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10
of
186
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date (oldest first)
1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
3
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
4
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
9
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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