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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"social media"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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social media
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
Brand management
88
Markenführung
88
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73
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63
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63
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60
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53
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social media marketing
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electronic word-of-mouth
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purchase intention
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89
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89
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Rita, Paulo
4
Loureiro, Sandra Maria Correia
3
Duh, Helen Inseng
2
Ha, Louisa
2
Logan, Kelty
2
Moro, Sérgio
2
Sarmento, Eduardo Moraes
2
Ababneh, Bashar
1
Aboulnasr, Khaled
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Alvandi, Mohsen
1
Ameen, Nisreen
1
Anlamlier, Eda
1
Ansari, Azarnoush
1
Arora, Anshu
1
Ayo, Charles K.
1
Babakus, Emin
1
Badenes-Rocha, Alberto
1
Baeshen, Yasser
1
Bailey, Ainsworth Anthony
1
Bao, Tong
1
Barrichello, Alcides
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Basaran Borsai, Anne Marie
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Becerra, Enrique
1
Ben Mimoun, Mohammed Slim
1
Ben Yahia, Imene
1
Bigné Alcañiz, J. Enrique
1
Boeck, Harold
1
Boistel, Philippe
1
Bormann, Patrick
1
Boutsouki, Christina
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of marketing communications
33
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
20
Journal of organizational computing and electronic commerce
20
International journal of technology marketing : IJTMkt
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
18
Cogent business & management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing
14
Journal of travel and tourism marketing
14
Management information systems : mis quarterly
14
International journal of market research
13
New technology, work and employment
12
Administrative Sciences : open access journal
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of promotion management : JPM
11
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of nonprofit & public sector marketing
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of strategic marketing
10
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
9
International journal of sport management and marketing : IJSMM
8
International journal of business and globalisation : IJBG
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
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ECONIS (ZBW)
89
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
3
Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang
;
El-Manstrly, Dahlia
;
Jeesha, Krishnan
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013465205
Saved in:
4
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
5
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
6
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
7
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
8
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
9
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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