//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Instant messenger"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Web 2.0 technologies
21
Web 2.0-Technologien
21
Social Web
11
Social web
11
Internet marketing
8
Online-Marketing
8
Brand management
4
Markenführung
4
social media
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Bibliometrics
2
Bibliometrie
2
E-commerce
2
Electronic Commerce
2
Großbritannien
2
Internet
2
Motivation
2
USA
2
United Kingdom
2
United States
2
social media marketing
2
source credibility
2
user-generated content
2
Advertising
1
Advertising effects
1
Aktienmarkt
1
Anlageverhalten
1
Artists
1
Basketball
1
Behavioural finance
1
Brand architecture
1
Brand image
1
COVID-19
1
Celebrity endorsement
1
Celebrity-Werbung
1
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Case study
1
Fallstudie
1
Language
All
English
21
Author
All
Oghazi, Pejvak
2
Ahuja, Vandana
1
Baltas, George
1
Bormann, Patrick
1
Bridges, K. Robert
1
Casaletto, John P.
1
Chari, Simos
1
Christodoulides, George
1
Coudounaris, Dafnis N.
1
Cuomo, Maria Teresa
1
Dabholkar, Pratibha A.
1
Diirr, Bruna
1
Dolen, Willemijn M. van
1
Evans, Geraint
1
Festa, Giuseppe
1
Filieri, Raffaele
1
Fotiadis, Thomas A.
1
Gangadharbatla, Harsha
1
Garcia, Ana Cristina Bicharra
1
Giordano, Alex
1
Gong, Wanqi
1
Harnish, Richard J.
1
Hatzithomas, Leonidas
1
Hultman, Magnus
1
Ietto, Beatrice
1
Im, Seunghee
1
Kitchen, Philip J.
1
Larimo, Jorma
1
Lee, Doo-Hee
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Li, Xigen
1
Lo Presti, Letizia
1
Mainolfi, Giada
1
Marino, Vittoria
1
Metallo, Gerardino
1
Mortimer, Kathleen
1
Mostaghel, Rana
1
Nishant, Rohit
1
Olbrich, Rainer
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Psychology & marketing
HMD : Praxis der Wirtschaftsinformatik
25
SpringerLink / Bücher
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Social Software in Unternehmen
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Journal of organizational computing and electronic commerce
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public choice
9
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Information systems research : ISR
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Long range planning : LRP ; international journal of strategic management
6
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
3
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
4
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
5
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
6
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
7
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
8
Influence of social media over the stock market
Piñeiro Chousa, Juan Ramón
;
Vizcaíno-González, Marcos
; …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011637218
Saved in:
9
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
10
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->