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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Consumer behaviour
Electronic Commerce
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20
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16
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International journal of internet marketing and advertising : IJIMA
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
39
Journal of retailing and consumer services
31
Journal of business research : JBR
30
Journal of internet commerce
30
Telecommunications policy : the international journal of digital economy, data sciences and new media
30
Electronic commerce research
27
International journal of business information systems : IJBIS
24
Information systems research : ISR
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Gabler Edition Wissenschaft
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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International journal of electronic business
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Journal of management information systems : JMIS
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Journal of global information management : an official publication of the Information Resources Management Association
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NBER Working Paper
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Applied economics letters
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Information economics and policy : IEP
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Lecture notes in computer science
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Reihe Electronic Commerce
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CESifo working papers
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Economics : digitale Ökonomie und struktureller Wandel
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
12
Global business review
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International journal of retail & distribution management
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Kom / Kommission der Europäischen Gemeinschaften
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OECD Digital Economy Papers
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Ausgewählte Studien des ECC-Handel
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Electronic commerce research and applications
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Electronic markets : benefits, costs and risks
11
European research studies
11
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
4
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
5
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
6
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
7
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
8
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
Saved in:
9
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
10
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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