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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~subject:"Beziehungsmarketing"
~subject:"USA"
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Beziehungsmarketing
USA
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Brand management
66
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International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
Working paper / National Bureau of Economic Research, Inc.
180
Journal of retailing and consumer services
178
Journal of business research : JBR
167
Working paper series / European Central Bank
74
Journal of internet commerce
73
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
73
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
SpringerLink / Bücher
66
NBER working paper series
62
International journal of electronic customer relationship management : IJECRM
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Working paper
51
Technological forecasting & social change : an international journal
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Journal of advertising research
45
International journal of e-business research : an official publication of the Information Resources Management Association
43
Discussion paper series / IZA
42
The journal of product & brand management
42
Journal of electronic commerce research : JECR
41
Monthly labor review
40
Journal of strategic marketing
38
Psychology & marketing
37
Information systems research : ISR
36
International journal of business information systems : IJBIS
36
International journal of hospitality management
35
International journal of electronic commerce : IJEC
34
Asia Pacific journal of marketing and logistics
33
Marketing intelligence & planning
33
The journal of services marketing
33
The service industries journal
33
Tourism management : research, policies, practice
32
Business horizons
31
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
Electronic commerce research
27
International journal of retail & distribution management
27
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ECONIS (ZBW)
86
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
7
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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