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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"KMU"
~subject:"Konsumentenverhalten"
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KMU
Konsumentenverhalten
E-commerce
48
Electronic Commerce
48
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Online retailing
21
Online-Handel
21
Beziehungsmarketing
16
Relationship marketing
16
e-commerce
11
Confidence
9
Social Web
9
Social web
9
Vertrauen
9
Website
9
Internet
8
SME
6
Viral marketing
6
Virales Marketing
6
social media
5
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Werbewirkung
4
trust
4
Advertising
3
Brand management
3
Data protection
3
Data security
3
Datenschutz
3
Datensicherheit
3
Markenführung
3
Personalisierung
3
Personalization
3
Risikopräferenz
3
Risk attitude
3
SEM
3
Structural equation model
3
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32
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Ahmed, Zafar U.
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Alexandrovskiy, Sergey
1
Algharabat, Raed S.
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Arias-Oliva, Mario
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Babakus, Emin
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Dung Phuong Hoang
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
158
Journal of business research : JBR
73
Electronic commerce research
59
Journal of internet commerce
59
International journal of electronic marketing and retailing : IJEMR
48
International journal of business information systems : IJBIS
44
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
Information systems research : ISR
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of electronic business
29
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Asia Pacific journal of marketing and logistics
25
International journal of retail & distribution management
25
Cogent business & management
24
International journal of electronic commerce : IJEC
24
Journal of electronic commerce research : JECR
23
Information systems and e-business management : ISeB
22
International journal of hospitality management
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Journal of small business and enterprise development
19
Psychology & marketing
19
International journal of consumer studies
18
International journal of electronic business : IJEB
18
International journal of electronic customer relationship management : IJECRM
18
Technological forecasting & social change : an international journal
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European research studies
16
Journal of global information management : an official publication of the Information Resources Management Association
15
Global business review
14
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
32
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
9
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
10
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
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