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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer behaviour : an international research review"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"EU countries"
~type_genre:"Article in journal"
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Consumer behaviour
EU countries
Konsumentenverhalten
572
Brand management
111
Markenführung
111
Theory
103
Theorie
102
USA
99
United States
99
Brand image
97
Markenimage
97
Beziehungsmarketing
86
Relationship marketing
86
Marketing management
83
Marketingmanagement
83
Market research
77
Marktforschung
77
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74
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Internet marketing
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39
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Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Belk, Russell W.
4
Dekimpe, Marnik G.
4
Hassan, Louise M.
4
Spears, Nancy
4
Buchanan-Oliver, Margo
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Gentina, Elodie
3
Gentry, James W.
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hamilton, Kathy
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Natter, Martin
3
Parry, Sara
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Seo, Yuri
3
Shiu, Edward
3
Ailawadi, Kusum L.
2
Albinsson, Pia A.
2
Amos, Clinton
2
Aroean, Lukman
2
Astous, Alain d'
2
Babin, Barry J.
2
Bajde, Domen
2
Burchell, Kevin
2
Burton, Jennifer L.
2
Campo, Katia
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
1,935
Journal of business research : JBR
1,930
Intereconomics : review of European economic policy
1,369
Journal of common market studies : JCMS
988
International journal of consumer studies
759
International journal of hospitality management
731
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
532
Technological forecasting & social change : an international journal
426
Energy economics
425
Applied economics letters
410
Economic modelling
399
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
European economic review : EER
373
European research studies
363
Economics letters
359
European journal of marketing : EJM
357
The journal of brand management : an international journal
350
Food policy : economics planning and politics of food and agriculture
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Tourism management : research, policies, practice
314
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
296
Journal of international money and finance
296
Journal of marketing communications
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
Marketing letters : a journal of research in marketing
289
Journal of fashion marketing and management
287
The journal of consumer marketing
284
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ECONIS (ZBW)
573
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1
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10
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573
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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