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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Werbung
Marketing management
108
Marketingmanagement
108
Consumer behaviour
21
Konsumentenverhalten
21
USA
15
United States
15
Marketing
13
Beziehungsmarketing
11
Innovation
11
Relationship marketing
11
Market research
9
Marktforschung
9
Brand management
8
E-commerce
8
Electronic Commerce
8
Firm performance
8
Internet marketing
8
Markenführung
8
Online-Marketing
8
Unternehmenserfolg
8
Advertising
7
Theorie
7
Theory
7
Advertising effects
6
Brand image
6
Markenimage
6
Marketing theory
6
Marketingtheorie
6
New product development
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Produktentwicklung
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Werbewirkung
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Competition
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Customer satisfaction
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Distribution channel
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Innovation management
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Innovationsmanagement
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International marketing
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Internationales Marketing
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Aufsatz in Zeitschrift
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7
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Albers, Sönke
1
Becker, Jan-Michael
1
Chan, Tat
1
Edeling, Alexander
1
Feng, Hui
1
Goldfarb, Avi
1
Jedidi, Kamel
1
Kanuri, Vamsi K.
1
Karagür, Zeynep
1
Klein, Kristina
1
Köhler, Christine
1
Mantrala, Murali K.
1
Narasimhan, Chakravarthi
1
Nguyen, Hang T.
1
Ozsomer, Aysegul
1
Pieters, Rik
1
Schmitt, Bernd
1
Wang, Kitty
1
Yoon, Yeujun
1
Zarantonello, Lia
1
Özturan, Peren
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Journal of marketing communications
13
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The marketing review
4
Economics and business review
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
Corporate communications : an international journal
2
European journal of operational research : EJOR
2
European research studies
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of historical research in marketing
2
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ECONIS (ZBW)
7
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1
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
6
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
7
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
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