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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Consumer behaviour
2,219
Konsumentenverhalten
2,218
Einzelhandel
701
Retail trade
701
Relationship marketing
655
Beziehungsmarketing
654
Customer satisfaction
451
Kundenzufriedenheit
448
Online retailing
404
Online-Handel
404
Brand management
383
Markenführung
383
Service quality
350
Dienstleistungsqualität
348
Brand image
310
Markenimage
310
Social Web
260
Social web
260
Internet marketing
235
Online-Marketing
234
Brand
232
E-commerce
224
Electronic Commerce
223
Theory
195
Theorie
194
Emotion
177
USA
158
United States
158
Viral marketing
157
Virales Marketing
157
Distribution channel
150
Vertriebsweg
150
Marketing management
146
Marketingmanagement
146
Advertising effects
136
Food retailing
136
Lebensmitteleinzelhandel
136
Werbewirkung
136
Pricing strategy
135
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229
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Septianto, Felix
3
Steenkamp, Jan-Benedict E. M.
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Bowman, Douglas
2
Casidy, Riza
2
Clark, Ronald A.
2
Coulter, Robin A.
2
Duan, Yongrui
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Ilicic, Jasmina
2
Japutra, Arnold
2
Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Keller, Kevin Lane
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Lalwani, Ashok K.
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Luna, David
2
Mimouni Chaabane, Aïda
2
Ngo, Liem Viet
2
Nguyen, Hang T.
2
Paramita, Widya
2
Park, Hyejune
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
The journal of brand management : an international journal
281
Journal of business research : JBR
264
The journal of product & brand management
197
Psychology & marketing
77
European journal of marketing : EJM
68
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
23
Journal of international marketing
23
International journal of advertising : the review of marketing communications
21
International journal of market research
21
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ECONIS (ZBW)
229
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1
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10
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229
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
6
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
7
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
8
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
9
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
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