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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
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Online-Marketing
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Werbewirkung
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Customer satisfaction
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Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Dekimpe, Marnik G.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Grinstein, Amir
4
Becker, Jan U.
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lalwani, Ashok K.
3
Lilien, Gary L.
3
Natter, Martin
3
Palmatier, Robert W.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Wieringa, Jaap E.
3
Ailawadi, Kusum L.
2
Barrot, Christian
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
Croux, Christophe
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dev, Chekitan S.
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,176
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
International journal of consumer studies
760
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Industrial marketing management : the international journal for industrial and high-tech firms
464
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
406
European journal of marketing : EJM
392
Journal of marketing research : JMR
373
The journal of brand management : an international journal
371
The journal of services marketing
368
Journal of travel and tourism marketing
361
Journal of marketing management : MM
358
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of the Academy of Marketing Science
354
Tourism management : research, policies, practice
353
Journal of marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
340
Journal of international consumer marketing
320
Marketing letters : a journal of research in marketing
314
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
The service industries journal
312
Cogent business & management
311
Journal of marketing communications
311
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of business ethics : JOBE
289
Journal of fashion marketing and management
289
Marketing intelligence & planning
287
Journal of hospitality marketing & management
285
Technological forecasting & social change : an international journal
282
Journal of strategic marketing
272
Journal of economic psychology : research in economic psychology and behavioral economics
258
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ECONIS (ZBW)
319
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1
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319
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
10
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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