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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
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Journal of the Academy of Marketing Science
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Journal of service research : JSR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of electronic customer relationship management : IJECRM
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Journal of marketing analytics : JMA
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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European journal of marketing : EJM
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The TQM journal : the international review of organizational improvement
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Journal of business-to-business marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Customer base analysis with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
2
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam
;
Guenther, Peter
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
Saved in:
3
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
5
Firm valuation from customer equity : when does it work and when does it fail?
Zhang, Shoutong Thomas
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 966-970
Persistent link: https://www.econbiz.de/10011634114
Saved in:
6
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
7
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, Guillermo
;
Barrot, Christian
;
Becker, Jan U.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 449-452
Persistent link: https://www.econbiz.de/10011428954
Saved in:
8
Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
Saved in:
9
Extending the BG/NBD : a simple model of purchases and complaints
Oest, Rutger van
;
Knox, George
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10009007242
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
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