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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject:"Social web"
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Social Web
177
Social web
177
Internet marketing
112
Online-Marketing
112
Consumer behaviour
107
Konsumentenverhalten
107
Beziehungsmarketing
40
Relationship marketing
40
Brand management
39
Markenführung
39
Viral marketing
38
Virales Marketing
38
Social media marketing
30
Brand image
24
Markenimage
24
Online retailing
24
Online-Handel
24
Marketing management
22
Marketingmanagement
22
social media
20
Facebook
19
Advertising effects
18
E-commerce
18
Electronic Commerce
18
Werbewirkung
18
Social network
17
Soziales Netzwerk
17
Internet
15
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14
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13
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12
Innovation management
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10
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10
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10
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English
180
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Peltier, James
7
Melanthiou, Yioula
4
Milne, George R.
3
Schibrowsky, John A.
3
Al Khasawneh, Mohammad Hamdi
2
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dahl, Andrew J
2
Dix, Steve
2
El Hajjar, Samer
2
Farhang, Maryam
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Khrouf, Lilia
2
Kim, Seeun
2
Komodromos, Marcos
2
Labrecque, Lauren I.
2
Lin, Tom M. Y.
2
Ma, Zecong
2
Maghraoui, Souad
2
Nill, Alexander F.
2
Papaioannou, Eugenia
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Stockinger, Hanna
2
Abdelkhaleq, Halley
1
Abedin, Babak
1
Abu Salhieh, Leen
1
Achlada, Chara
1
Acikgoz, Fulya
1
Adjei, Mavis T.
1
Ahn, SooKyoung
1
Al Sharaideh, Farah
1
Al Zubi, Rashed
1
Al-Haddad, Shafiq
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
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International journal of technology marketing : IJTMkt
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
180
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1
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10
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180
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1
Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er
;
Ng, Siew Imm
;
Norazlyn Kamal Basha
;
Lim …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
Saved in:
2
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
6
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
7
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
8
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
9
How do consumers interact with social media influencers in extraordinary times?
Saldanha, Natalya
;
Mulye, Rajendra
;
Japutra, Arnold
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10015062104
Saved in:
10
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
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