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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Communication
Digitization
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Social Web
63
Social web
63
Internet marketing
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Online-Marketing
37
Consumer behaviour
33
Konsumentenverhalten
33
social media
20
Viral marketing
13
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13
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11
Relationship marketing
11
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Belenioti, Zoe-Charis
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Fait, Monica
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Goel, Anuj
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Gravili, Silvia
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Kanellis, Panagiotis
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Khan, Surender
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Kotzaivazoglou, Iordanis
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Lee, Linda W.
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Picazo-Vela, Sergio
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Posato, Pierfelice
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Rana, Sudhir
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Scorrano, Paola
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Scott, Peter
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Scott, Tamsin
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Sievers, Silvia
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Stokes, Peter
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Tilikidou, Irene
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
55
Technological forecasting & social change : an international journal
46
Information systems research : ISR
35
Journal of management information systems : JMIS
34
Journal of retailing and consumer services
33
Electronic commerce research
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of digital banking
23
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of business information systems : IJBIS
20
Corporate communications : an international journal
19
Electronic markets : EM ; the international journal of electronic commerce and business media
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of open innovation : technology, market, and complexity
18
Business horizons
17
Journal of communication management : an international journal
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of internet commerce
15
International journal of internet marketing and advertising : IJIMA
14
Internet policy review : journal on internet regulation
14
Journal of electronic commerce research : JECR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
Finance research letters
13
Management information systems : mis quarterly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic markets : the international journal on networked business
12
International journal of electronic business
12
International journal of networking and virtual organisations : IJNVO
12
International journal of contemporary hospitality management
11
International journal of electronic commerce : IJEC
11
International journal of hospitality management
11
European research studies
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Administrative Sciences : open access journal
9
Information systems and e-business management : ISeB
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of production economics
9
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ECONIS (ZBW)
10
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1
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
2
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
3
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
4
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
5
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
6
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
7
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
8
Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola
;
Fait, Monica
;
Posato, Pierfelice
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
Saved in:
9
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
10
Special issue: Emerging issues in internet, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
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