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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Perception
22
Wahrnehmung
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Consumer behaviour
11
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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
The journal of brand management : an international journal
Journal of business research : JBR
91
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
International journal of consumer studies
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
27
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of travel and tourism marketing
25
Product experience
25
Marketing : ZFP ; journal of research and management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Tourism management perspectives : TMP
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Academy of Management journal : AMJ
19
Marketing letters : a journal of research in marketing
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Journal of retailing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
Journal of business and psychology
17
Journal of behavioral decision making
16
Journal of marketing communications
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
13
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
Journal of economic psychology : research in economic psychology and behavioral economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of product & brand management
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The journal of consumer marketing
12
Journal of fashion marketing and management
11
Journal of international consumer marketing
11
Journal of marketing management : MM
11
Marketing intelligence & planning
11
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
22
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1
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
2
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
3
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
4
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
7
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
8
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
9
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
10
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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