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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Product placement"
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Markenimage
Marketingmanagement
Product placement
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Zielgruppe
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Experiment
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Brand image
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Internet marketing
15
Online-Marketing
15
Product Placement
15
Advertising planning
13
Children
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Green marketing
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Kinder
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Werbeplanung
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Öko-Marketing
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Creativity
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Forschung
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Kreativität
12
Research
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Emotion
10
Gewalt
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Print advertising
10
Printwerbung
10
Violence
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Cognition
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Environmental consciousness
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Choi, Yung Kyun
2
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2
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2
Varki, Sajeev
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1
Barron, Chris
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1
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1
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1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
57
Journal of marketing communications
56
International journal of advertising : the quarterly review of marketing communications
50
Journal of advertising research
38
International journal of advertising : the review of marketing communications
35
Journal of promotion management : JPM
35
The journal of product & brand management
34
Psychology & marketing
28
Journal of promotion management : innovations in planning and applied research
24
The journal of brand management : an international journal
21
SpringerLink / Bücher
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of retailing and consumer services
18
Marketing letters : a journal of research in marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Journal of global marketing
11
Journal of marketing
11
The journal of consumer marketing
11
Journal of current issues and research in advertising : JCIRA
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Tourism management : research, policies, practice
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
7
Research
7
Cogent business & management
6
Cutting edge international research
6
Faculty & research / Insead : working paper series
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
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ECONIS (ZBW)
37
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
3
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
Leonhardt, James M.
;
Catlin, Jesse R.
;
Pirouz, Dante M.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 315-325
Persistent link: https://www.econbiz.de/10011410138
Saved in:
6
Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music
Ferguson, Nakeisha S.
;
Burkhalter, Janée N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10010503337
Saved in:
7
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
10
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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