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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Search: subject:"Management"
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Brand
Consumer behaviour
778
Konsumentenverhalten
778
Beziehungsmarketing
590
Relationship marketing
590
Portfolio selection
573
Portfolio-Management
573
Theory
434
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433
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326
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326
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303
Kundenzufriedenheit
303
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287
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287
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Dawes, John
5
Dhir, Amandeep
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
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2
Dwivedi, Abhishek
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2
Japutra, Arnold
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
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2
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2
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1
Abril Barrie, Carmen
1
Ahmad, Anees
1
Al-Monawer, Nasser
1
Alharbi, Fatimah
1
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of banking & finance
Journal of retailing and consumer services
Journal of business research : JBR
247
The journal of brand management : an international journal
243
The journal of product & brand management
194
European journal of marketing : EJM
60
Psychology & marketing
51
SpringerLink / Bücher
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
32
The journal of consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing
29
Business horizons
28
European journal of marketing
28
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Brands and branding
26
International journal of consumer studies
26
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of retailing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Qualitative market research : an international journal
20
International journal of retail & distribution management
19
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ECONIS (ZBW)
148
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148
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
5
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
8
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
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