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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Experiment"
~subject:"Virtuelle Realität"
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Search: subject_exact:"Virtuelle Umgebung"
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Experiment
Virtuelle Realität
Virtual reality
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
22
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
14
Innovation adoption
11
Innovationsakzeptanz
11
Internet marketing
11
Online-Marketing
11
Advertising effects
10
Werbewirkung
10
E-commerce
9
Electronic Commerce
9
Brand image
8
Markenimage
8
Customer satisfaction
7
Kundenzufriedenheit
7
Virtual organization
7
Virtuelle Organisation
7
Virtual team
6
Virtuelles Team
6
Brand
5
Customer experience
5
Interactivity
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Perception
5
Presence
5
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90
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90
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1
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1
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English
90
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Javornik, Ana
3
Poncin, Ingrid
3
Baier, Daniel
2
Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Pantano, Eleonora
2
Park, Minjung
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Poushneh, Atieh
2
Qin, Hong
2
Rauschnabel, Philipp A.
2
Reijmersdal, Eva A. van
2
Rese, Alexandra
2
Schnack, Alexander
2
Torrecilla, Carmen
2
Wright, Malcolm J.
2
Adler, Jost
1
Aiello, Gaetano
1
Alcañiz, Mariano
1
Alzayat, Ayman
1
An, Myounga
1
Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Ashraf, Abdul R.
1
Aslam, Usman
1
Bae, Sujin
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Beck, Marie
1
Behl, Abhishek
1
Berlo, Zeph M. C. van
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
Psychology & marketing
25
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
Information systems and e-business management : ISeB
7
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ECONIS (ZBW)
90
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
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