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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenimage"
~subject:"Online retailing"
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Search: subject_exact:"Customer lifetime value"
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Markenimage
Online retailing
Customer value
86
Kundenwert
86
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
32
Konsumentenverhalten
32
Betriebliche Wertschöpfung
28
Value creation
28
Customer integration
21
Kundenintegration
21
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
11
Social Web
10
Social web
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Dienstleistungsqualität
8
Service quality
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Internet marketing
7
Luxury goods
7
Luxusgüter
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Marketing management
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Marketingmanagement
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Online-Marketing
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Service-Dominant Logic
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Service-dominant logic
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B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
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Fashion
5
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Wang, Shuman
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Aiello, Gaetano
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Baumert, Thomas
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Cardinali, Silvio
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Chang, En Chi
1
Chapman, Alexis
1
Dilmperi, Athina
1
He, Jiaxun
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Hellström, Daniel
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Hjort, Klas
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Hock, Stefan J.
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Jiang, Kai
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Jolibert, Alain
1
Kim, Juran
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Ko, Eunju
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Lee, Chang Han
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Liu, Martin
1
Luk, Sherriff Ting-kwong
1
Moon, Hakil
1
Newman, Alexander
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Obesso, María Mercedes de
1
Phan, Michel Cao Tuan
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Raithel, Sascha
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Tseng, Ya Fen
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Journal of business research : JBR
The journal of product & brand management
8
Journal of retailing and consumer services
7
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of business economics and management
3
Service business
3
Technological forecasting & social change : an international journal
3
Cogent business & management
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
The journal of services marketing
2
The service industries journal
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Business-to-business brand management : theory, research and executive case study exercises
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Decision
1
Direct marketing : an international journal
1
European journal of marketing : EJM
1
European management journal
1
Global business and finance review
1
Handbook of research on customer equity in marketing
1
Handbook of research on retailer-consumer relationship development
1
Indian journal of economics & business : IJEB
1
Information systems and e-business management : ISeB
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
12
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
4
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai
;
Luk, Sherriff Ting-kwong
;
Cardinali, Silvio
- In:
Journal of business research : JBR
86
(
2018
),
pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
Saved in:
7
What's in the parcel locker? : exploring customer value in e-commerce last mile delivery
Vakulenko, Yulia
;
Hellström, Daniel
;
Hjort, Klas
- In:
Journal of business research : JBR
88
(
2018
),
pp. 421-427
Persistent link: https://www.econbiz.de/10011869863
Saved in:
8
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline
;
Jolibert, Alain
- In:
Journal of business research : JBR
77
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011729927
Saved in:
9
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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