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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Marketingmanagement
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
824
Firm performance
683
Unternehmenserfolg
681
Relationship marketing
623
Beziehungsmarketing
621
Brand management
584
Markenführung
583
Innovation management
541
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540
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473
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473
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436
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436
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410
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369
Corporate social responsibility
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318
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
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Jeon, Byung Joo
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Jones, Joseph
2
Jung, Hong Seob
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Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Madhavaram, Sreedhar
2
Malshe, Avinash
2
Martin, Silvia L.
2
Mena, Jeannette A.
2
Merrilees, Bill
2
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of hospitality management
28
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ECONIS (ZBW)
318
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81
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
82
The accountability paradox : how holding marketers accountable hinders alignment with short-term marketing goals
Casenave, Eric
;
Klarmann, Martin
- In:
Journal of business research : JBR
112
(
2020
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012230560
Saved in:
83
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
84
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
85
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
86
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
87
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
88
Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
89
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
90
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
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