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~isPartOf:"Journal of business research : JBR"
~subject:"Außenwirtschaftsförderung"
~subject:"Sales promotion"
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Außenwirtschaftsförderung
Sales promotion
Verkaufsförderung
59
Consumer behaviour
40
Konsumentenverhalten
40
Gesundheitsvorsorge
20
Preventive care
20
Preismanagement
14
Pricing strategy
14
Low-cost strategy
13
Niedrigpreisstrategie
13
Einzelhandel
12
Retail trade
12
Advertising effects
10
Marketing management
10
Marketingmanagement
10
Werbewirkung
10
Trade promotion
8
USA
8
United States
8
Brand management
7
Markenführung
7
Advertising
6
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Health
6
Ladengestaltung
6
Relationship marketing
6
Salespeople
6
Social Web
6
Social web
6
Store design
6
Theorie
6
Theory
6
Verkaufspersonal
6
Brand image
5
Eating habit
5
Einzelhandelspreis
5
Emotion
5
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65
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67
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67
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2
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2
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1
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67
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Malshe, Avinash
2
Raghubir, Priya
2
Adeola, Ogechi
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Assaf, A. Georges
1
Attari, Amin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Boso, Nathaniel
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Cadogan, John W.
1
Calantone, Roger J.
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1
Casakin, Hernan
1
Celly, Kirti Sawhney
1
Chatterjee, Promothesh
1
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1
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Chen, Zihe
1
Cheng, Andong
1
Cherian, Joseph A.
1
Choi, Seung-chan
1
Chung, Yuho
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
63
Journal of retailing
46
Policy research working paper : WPS
46
Journal of promotion management : JPM
42
Asia-Pacific research and training network on trade working paper series
39
Working paper / National Bureau of Economic Research, Inc.
36
Journal of marketing research : JMR
35
Working paper
34
World Bank Policy Research Working Paper
32
NBER working paper series
31
NBER Working Paper
29
Intereconomics : review of European economic policy
26
Discussion paper / Centre for Economic Policy Research
25
Journal of marketing
24
The world economy : the leading journal on international economic relations
23
WTO working papers
23
World Bank E-Library Archive
23
Marketing letters : a journal of research in marketing
21
The International trade journal
21
Journal of world trade : law, economic policy, public policy
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
18
WTO Working Papers
18
Working paper / Export-Import Bank of India
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Policy Research Working Paper
17
Außenwirtschaftliche Förderhilfen und Förderinstrumente für Unternehmen
16
Außenwirtschaftsförderung
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
The journal of international trade & economic development
16
European journal of marketing : EJM
15
International journal of retail & distribution management
14
United Nations publication
14
American journal of agricultural economics
13
Fair trade : the challenges of transforming globalization
13
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ECONIS (ZBW)
67
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
6
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
9
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
10
From personal to online selling : how relational selling shapes salespeople's
promotion
of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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