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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing"
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Konsumentenverhalten
Markenartikel
Marketing
Market research
89
Marktforschung
89
Consumer behaviour
32
Bibliometrics
8
Bibliometrie
8
USA
6
United States
6
Brand management
5
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5
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Marketingmanagement
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Subsistence economy
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Internationales Marketing
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Data mining
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Globalisierung
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Globalization
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Kulturelle Identität
3
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Marketing research
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38
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Viswanathan, Madhu
3
Kipnis, Eva
2
Laroche, Michel
2
Rosa, Jose Antonio
2
Albaum, Gerald S.
1
Amato, Christie
1
Ambaye, Michele
1
Babakus, Emin
1
Babin, Barry J.
1
Barnier, Virginie de
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Bartikowski, Boris
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Bearden, William O.
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Bebek, Gaye
1
Beninger, Stefanie
1
Best, Susy F.
1
Bettany, Shona
1
Bodkin, Charles D.
1
Bonnardel, Valérie
1
Borah, Sourav Bikash
1
Bröckerhoff, Aurélie
1
Celedon, Paulina
1
Cross, Samantha N. N.
1
Cui, Charles Chi
1
Daly, Rory
1
Darden, William R.
1
Daugherty, Terry
1
Davis, Brennan
1
Demangeot, Catherine
1
Dolnicar, Sara
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Emontspool, Julie
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Fairhurst, Ann
1
Francis, June N. P.
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Galalae, Cristina
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Grier, Sonya A.
1
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1
Grün, Bettina
1
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1
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Journal of business research : JBR
Journal of marketing research : JMR
73
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of marketing management : MM
20
Gabler Edition Wissenschaft
17
International journal of market research
17
Marketing letters : a journal of research in marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
Europäische Hochschulschriften / 5
14
International journal of wine business research : IJWBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Journal of the Academy of Marketing Science
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing : ZFP ; journal of research and management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Consumer goods Europe
10
Marketing theory
10
The marketing review
10
European journal of operational research : EJOR
9
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business economics : JBE
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing
8
Marketing intelligence & planning
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Springer eBook Collection
7
Amfiteatru economic : an economic and business research periodical
6
Foundations and trends in marketing : FTMKT
6
Handbuch der Marktforschung
6
International journal of forecasting
6
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ECONIS (ZBW)
38
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
5
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
6
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
7
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
8
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
9
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
10
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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