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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Social Web
Customer integration
150
Kundenintegration
148
Beziehungsmarketing
83
Relationship marketing
83
Betriebliche Wertschöpfung
60
Value creation
60
Consumer behaviour
49
Social web
46
Value co-creation
42
Brand management
37
Markenführung
37
Innovation
34
Internet marketing
29
Online-Marketing
29
Co-creation
28
Innovation management
27
Innovationsmanagement
27
New product development
24
Produktentwicklung
24
Brand image
21
Customer value
21
Kundenwert
21
Markenimage
21
Dienstleistungsqualität
17
Service quality
17
Social media
17
Service-Dominant Logic
16
Service-dominant logic
16
Stakeholder
16
Customer satisfaction
14
Kundenzufriedenheit
14
Brand
12
Customer engagement
12
Dienstleistung
10
Dienstleistungssektor
10
Firm performance
10
Markenartikel
10
Service industry
10
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75
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2
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English
75
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Harrigan, Paul
3
Black, Iain
2
Cossío-Silva, Francisco-José
2
Filieri, Raffaele
2
Hajli, Nick
2
Mahr, Dominik
2
Papagiannidis, Savvas
2
Plangger, Kirk
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Vega Vázquez, Manuela
2
Veloutsou, Cleopatra
2
Abrate, Graziano
1
Ahmed, Zafar U.
1
Alamanos, Eleftherios
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
An, Myoung-a
1
Anderski, Matthias
1
Arruda, Carolina
1
Baima, Gabriele
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bean, Jonathan
1
Beeler-Connelly, Lisa L.
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Cambré, Bart
1
Carlson, Jamie
1
Centeno, Dave
1
Chaker, Nawar N.
1
Chan, Haksin
1
Chang, Yu
1
Chapman, Alexis
1
Chatterjee, Sheshadri
1
Chefor, Ellis
1
Choi, Eunha
1
Chung, Henry F. L.
1
Chylinski, Mathew
1
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Journal of business research : JBR
Journal of retailing and consumer services
59
Technological forecasting & social change : an international journal
20
International journal of hospitality management
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of service management
16
The journal of services marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of strategic marketing
15
The journal of product & brand management
14
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Research policy : policy, management and economic studies of science, technology and innovation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of innovation management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of business & industrial marketing
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Handbook of research on customer engagement
8
International journal of consumer studies
8
Journal of internet commerce
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
SpringerLink / Bücher
8
European journal of marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Journal of service research : JSR
7
Journal of service theory and practice : JSTP
7
Psychology & marketing
7
Services marketing quarterly
7
Tourism management : research, policies, practice
7
Asia Pacific journal of marketing and logistics
6
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ECONIS (ZBW)
75
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1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
3
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
8
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
Bridging employee engagement and customer engagement in a service context
Qi, Ji
;
Wang, Sijun
;
Hall, Kristina K. Lindsey
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
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