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Neuroscience
9
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Consumer behaviour
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6
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3
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Lee, Eun-Ju
2
Zhang, Jing
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Bhardwaj, Shikha
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Casado Aranda, Luis Alberto
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Ciorciari, Joseph
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Daugherty, Terry
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Gallego de Caceres, Santiago Juan
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Gountas, John
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Gountas, Sandra
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Guerrero Medina, Carlos Alberto
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Hoffman, Ernest
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Kennedy, Kathleen
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Lim, Weng Marc
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Martínez-Fiestas, Myriam
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Mehlhose, Clara M.
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Meyerding, Stephan G. H.
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Mullins, Jeffrey K.
1
Rana, Gunjan A.
1
Sabherwal, Rajiv
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Sharma, Piyush
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Journal of business research : JBR
IZA Discussion Papers
136
Discussion paper series / IZA
94
IZA Discussion Paper
53
MPRA Paper
30
Working paper / National Bureau of Economic Research, Inc.
28
CESifo working papers
27
Journal of development economics
26
CESifo Working Paper
25
NBER working paper series
25
CReAM Discussion Paper Series
23
Policy research working paper : WPS
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CESifo Working Paper Series
21
NBER Working Paper
21
SpringerLink / Bücher
19
Working Paper
19
Discussion paper / Centre for Economic Policy Research
18
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
16
International migration
15
Research policy : policy, management and economic studies of science, technology and innovation
15
Springer eBook Collection
14
The international migration of health workers : ethics, rights and justice
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Department working papers / Bar-Ilan University, Department of Economics
13
Journal of advertising research
13
Physica A: Statistical Mechanics and its Applications
13
ZEF discussion papers on development policy
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
12
Discussion Papers (IRES - Institut de Recherches Economiques et Sociales)
11
Journal of business ethics : JOBE
11
Psychology & marketing
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CEPR Discussion Papers
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Organizational research methods : ORM
10
Recherches économiques de Louvain
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9
Economics letters
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Journal of marketing research : JMR
9
Journal of population economics
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ECONIS (ZBW)
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1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
3
"Two rivers"
brain
map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
4
Brain
buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
5
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
6
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
7
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
8
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
9
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
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