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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Bibliometrie"
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Search: subject:"B-to-B-Marketing"
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Bibliometrie
B-to-B-Marketing
406
Business-to-business marketing
406
Lieferantenmanagement
243
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
75
industrial marketing
56
business marketing
54
Salespeople
52
Verkaufspersonal
52
E-commerce
39
Electronic Commerce
39
Marketing
39
Selling
37
Verkauf
37
Consumer behaviour
35
Customer satisfaction
35
Konsumentenverhalten
35
Kundenzufriedenheit
35
Innovation
34
Business network
30
Unternehmensnetzwerk
30
Customer value
28
Kundenwert
28
B2B
27
Bibliometrics
27
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United States
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Social Web
25
Social web
25
Betriebliche Wertschöpfung
23
Brand management
23
Confidence
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Firm performance
23
Innovation management
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Innovationsmanagement
23
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Tzempelikos, Nektarios
3
Lichtenthal, J. David
2
Malhotra, Naresh K.
2
Mummalaneni, Venkatapparao
2
Uslay, Can
2
Baraldi, Enrico
1
Bilro, Ricardo Godinho
1
Bozkurt, Sıddık
1
Brennan, Ross
1
Brown, James R.
1
Ceren, Altuntaş Vural
1
Chatterjee, Swagato
1
Coombes, Philip
1
Dant, Rajiv P.
1
Deng, Qi
1
Dhir, Amandeep
1
Escobar, Octavio
1
Eßig, Michael
1
Fernandes, Cristina I.
1
Ferreira, João J. M.
1
Garg, Vipul
1
Gesell, Claudia
1
Glas, Andreas
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Gligor, David Marius
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Ishii, Ryuta
1
Jaramillo, Jorge Fernando
1
Jebarajakirthy, Charles
1
Ji, Shaobo
1
Johnston, Wesley J.
1
Kikumori, Mai
1
Kittur, Prathamesh
1
Kraus, Sascha
1
La Rocca, Antonella
1
Lasrado, Flevy
1
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of business research : JBR
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Australasian marketing journal
1
Die Betriebswirtschaft : DBW
1
International journal of electronic business
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of services and operations management
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of personal selling & sales management
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Technology analysis & strategic management
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
A review of business model research : what next for industrial marketing scholarship?
Coombes, Philip
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 520-532
Persistent link: https://www.econbiz.de/10013539314
Saved in:
6
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
7
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
8
Mapping the intellectual structure of business-to-business loyalty literature : a bibliometric analysis approach
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013399864
Saved in:
9
Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius
;
Golgeci, Ismail
;
Rego, Carla
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
Saved in:
10
B2B marketing strategies in healthcare management : intellectual structure and research trends
Ferreira, João J. M.
;
Mota Veiga, Pedro
;
Fernandes, …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1580-1593
Persistent link: https://www.econbiz.de/10013401796
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