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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Theory"
~subject:"Virales Marketing"
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Virales Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
167
Journal of retailing and consumer services
150
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
88
NBER Working Paper
84
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Discussion paper / Centre for Economic Policy Research
73
International journal of hospitality management
73
SpringerLink / Bücher
60
Economics letters
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International journal of industrial organization
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Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
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Journal of economic psychology : research in economic psychology and behavioral economics
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European journal of operational research : EJOR
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Journal of economic behavior & organization : JEBO
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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CESifo working papers
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Information systems research : ISR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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The American economic review
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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The journal of product & brand management
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Discussion papers / CEPR
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European journal of marketing : EJM
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Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing
34
Discussion paper
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
33
Journal of economics
33
Working paper
33
International journal of contemporary hospitality management
32
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
6
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
7
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
8
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
9
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
10
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
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