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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
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Beziehungsmarketing
Confidence
Social Web
83
Social web
83
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
25
Online-Marketing
25
Viral marketing
18
Virales Marketing
18
Online retailing
16
Online-Handel
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E-commerce
14
Electronic Commerce
14
Social media
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Relationship marketing
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Brand management
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Markenführung
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Tourismuswirtschaft
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Advertising effects
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Werbewirkung
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Brand image
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Website
5
Credibility
4
Customer integration
4
Glaubwürdigkeit
4
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4
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Becker, Christian
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Brözel, Claudia
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Burmann, Christoph
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Chan, S Fiona
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Chen, Chieh-Wen
1
Chen, Shengjun
1
Chen, Wen-Kuo
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Cheng, Hsiu-hua
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Chiang, Chang-Tang
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Farzana Quoquab
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Gu, Rui
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Guo, Xiaolong
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Hou, Jian-Ren
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Jihad Mohammad
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Kemp, Elyria
1
Koo, Tian-Lih
1
Kuo, Ying-Feng
1
Lee, Chao-Hsing
1
Liao, Chien Hsiang
1
Lin, Jiabao
1
Lin, Ko-Han
1
Luo, Xin
1
Main, Naser Alolayyan
1
Oh, Lih-Bin
1
Piehler, Robert
1
Shih, Sheng-Pao
1
Smith, Karen H.
1
Stichnoth, Fabian
1
Thurasamy Ramayah
1
Turri, Anna M.
1
Ullrich, Sebastian
1
Wang, KanLiang
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Wang, Yonggui
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Wirtz, Bernd W.
1
Yan, Yanmei
1
Yang, Ming-Hsien
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Yang, Zhilin
1
Zheng, Xiabing
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Published in...
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Journal of electronic commerce research : JECR
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
106
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Technological forecasting & social change : an international journal
27
Journal of internet commerce
24
Journal of strategic marketing
24
International journal of electronic marketing and retailing : IJEMR
23
International journal of business information systems : IJBIS
21
The journal of brand management : an international journal
20
Business horizons
19
Journal of marketing communications
19
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of service management
15
Cogent business & management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
SpringerLink / Bücher
13
Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of fashion marketing and management
11
Journal of global marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
14
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1
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
2
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
3
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
4
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi
;
Shih, Sheng-Pao
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Saved in:
5
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
Saved in:
6
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
7
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Saved in:
8
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing
;
Guo, Xiaolong
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Saved in:
9
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
10
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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