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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand management"
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Search: subject:"Social web"
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Brand management
Social Web
65
Social web
65
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
25
Online-Marketing
25
Viral marketing
18
Virales Marketing
18
Online retailing
16
Online-Handel
16
Social media
13
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
9
Soziales Netzwerk
9
Markenführung
8
Advertising effects
7
Werbewirkung
7
Social commerce
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Social relations
5
Soziale Beziehungen
5
Website
5
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Social capital
4
Source credibility
4
Sozialkapital
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Advertising
3
China
3
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Article
8
Type of publication (narrower categories)
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
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English
8
Author
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Wang, Yonggui
2
Aghanli, Niloofar
1
Chan, S Fiona
1
Chiang, Chang-Tang
1
Dens, Nathalie
1
Farzana Quoquab
1
Featherman, Mauricio S.
1
Ghadamosi, Ayantunji
1
Hajli, Nick
1
Hou, Jian-Ren
1
Jihad Mohammad
1
Kemp, Elyria
1
Koo, Tian-Lih
1
Kuo, Ying-Feng
1
Li, Dahui
1
Liao, Chien Hsiang
1
Ma, Shuang
1
Main, Naser Alolayyan
1
Pelsmacker, Patrick de
1
Rezaei, Saeid
1
Smith, Karen H.
1
Thurasamy Ramayah
1
Turri, Anna M.
1
Verhellen, Yann
1
Yang, Ming-Hsien
1
Yang, Zhilin
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
2
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
3
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
4
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
5
The role of regulatory fit in virtual brand communities
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Saved in:
6
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
7
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
8
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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