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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"United States"
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Search: subject:"Customer relationship management"
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United States
Beziehungsmarketing
272
Relationship marketing
272
Consumer behaviour
120
Konsumentenverhalten
120
Customer satisfaction
48
Kundenzufriedenheit
48
Social Web
41
Social web
41
Internet marketing
38
Online-Marketing
38
Brand management
34
Markenführung
34
Dienstleistungsqualität
31
Service quality
31
Customer value
30
Kundenwert
30
Lieferantenmanagement
25
Supplier relationship management
25
Financial services
22
Finanzdienstleistung
22
USA
22
Brand image
21
Markenimage
21
Bank
18
Customer integration
18
Kundenintegration
18
Marketing management
18
Marketingmanagement
18
E-commerce
17
Electronic Commerce
17
Confidence
16
Salespeople
16
Verkaufspersonal
16
Vertrauen
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Online retailing
14
Online-Handel
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Brand
13
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22
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Eggert, Andreas
2
Kumar, V.
2
Murthi, B. P. S.
2
Steffes, Erin M.
2
Verhoef, Peter C.
2
Ahuvia, Aaron
1
Arden, Christine M.
1
Azizi, Kathryn
1
Bagozzi, Richard P.
1
Bascoul, Ganae͏̈l
1
Batra, Rajeev
1
Bhagwat, Yashoda
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Brusco, Michael J.
1
Dant, Rajiv P.
1
Evanschitzky, Heiner
1
Garnefeld, Ina
1
Grewal, Dhruv
1
Güntürkün, Pascal
1
Ha, Louisa
1
Haumann, Till
1
Helm, Sabrina V.
1
Houston, Mark B.
1
Jackson, Tyrone W.
1
Jayachandran, Satish
1
Kocas, Cenk
1
Krafft, Manfred
1
Krasnikov, Alexander
1
Lehmann, Donald R.
1
Lhoest-Snoeck, Sietske
1
Montaguti, Elisabetta
1
Moon, Sangkil
1
Neslin, Scott A.
1
Nierop, Johannes Erjen Maurice van
1
Palmatier, Robert W.
1
Park, Sung-yeon
1
Pauwels, Koen
1
Peltier, James
1
Pfeifer, Phillip E.
1
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Journal of financial services marketing : JFSM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
International journal of hospitality management
22
The journal of services marketing
20
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
Does marketing need reform? : fresh perspectives on the future
4
European journal of operational research : EJOR
4
International Journal of Electronic Finance
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
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ECONIS (ZBW)
22
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1
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10
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22
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1
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
2
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
3
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
4
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
5
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
6
Editorial: Personal selling and sales management in the marketing of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
7
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
8
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
9
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
10
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
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