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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of marketing"
~subject:"B-to-B-Marketing"
~subject:"United States"
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Search: subject:"Customer relationship management"
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B-to-B-Marketing
United States
Beziehungsmarketing
194
Relationship marketing
194
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
24
Supplier relationship management
24
Financial services
21
Finanzdienstleistung
21
Bank
18
Customer value
18
Kundenwert
18
Brand management
17
Markenführung
17
Salespeople
15
Social Web
15
Social web
15
Verkaufspersonal
15
USA
14
Confidence
12
E-commerce
12
Electronic Commerce
12
Marketing management
12
Marketingmanagement
12
Vertrauen
12
Business-to-business marketing
11
relationship marketing
11
Brand image
10
Customer service
10
Kundenservice
10
Markenimage
10
Personal banking
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
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5
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Article
24
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Article in journal
24
Aufsatz in Zeitschrift
24
Language
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English
24
Author
All
Grewal, Rajdeep
3
Eggert, Andreas
2
Homburg, Christian
2
Kumar, V.
2
Lilien, Gary L.
2
Murthi, B. P. S.
2
Steffes, Erin M.
2
Ahuvia, Aaron
1
Alavi, Sascha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bhagwat, Yashoda
1
Bornemann, Torsten
1
Brady, Michael K.
1
Brennan, Ross
1
Brusco, Michael J.
1
Chakravarty, Anindita
1
Dant, Rajiv P.
1
Evanschitzky, Heiner
1
Frieß, Maximilian
1
Garnefeld, Ina
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Güntürkün, Pascal
1
Habel, Johannes
1
Hada, Mahima
1
Hahn, Alexander
1
Haumann, Till
1
Heide, Jan B.
1
Helm, Sabrina V.
1
Houjeir, Roudaina
1
Houston, Mark B.
1
Jackson, Tyrone W.
1
Jayachandran, Satish
1
Krasnikov, Alexander
1
Kumar, Alok
1
Lukas, Bryan A.
1
Montaguti, Elisabetta
1
Mooi, Erik A.
1
Neslin, Scott A.
1
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Published in...
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Journal of financial services marketing : JFSM
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
163
The journal of business & industrial marketing
90
Journal of business research : JBR
50
Journal of business-to-business marketing
35
The journal of services marketing
25
International journal of hospitality management
22
Journal of the Academy of Marketing Science
21
Journal of retailing and consumer services
20
SpringerLink / Bücher
15
The journal of personal selling & sales management : JPSSM
14
Journal of service research : JSR
13
Services marketing quarterly
12
Strategy & leadership : a publication of Strategic Leadership Forum
11
Harvard business review : HBR
9
Journal of marketing management : MM
9
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
9
Management decision : MD
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
Journal of customer behaviour
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
European journal of marketing : EJM
7
International journal of electronic customer relationship management : IJECRM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
The service industries journal
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of services and operations management
6
Business horizons
5
Handbook of research on customer equity in marketing
5
International business and economics research journal
5
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ECONIS (ZBW)
24
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1
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24
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date (oldest first)
1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
5
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
6
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
7
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
8
Editorial: Personal selling and sales management in the marketing of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
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