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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The journal of services marketing"
~subject:"Brand management"
~subject:"Vertrauen"
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Search: subject:"customer relationship management"
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Brand management
Vertrauen
Beziehungsmarketing
276
Relationship marketing
276
Consumer behaviour
152
Konsumentenverhalten
152
Customer satisfaction
128
Kundenzufriedenheit
128
Dienstleistungsqualität
110
Service quality
110
Customer service
42
Kundenservice
42
Customer integration
40
Kundenintegration
40
Dienstleistungssektor
34
Service industry
34
Markenführung
32
Emotion
26
Dienstleistungsmarketing
25
Services
25
Services marketing
25
Customer experience
24
Social Web
24
Social web
24
Lieferantenmanagement
22
Supplier relationship management
22
Dienstleistung
21
Beschwerdemanagement
20
Complaint management
20
USA
20
United States
20
Betriebliche Wertschöpfung
19
Value creation
19
Confidence
18
Customer value
18
Kundenwert
18
Customer engagement
17
Einzelhandel
16
Retail trade
16
Brand image
15
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1
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Article
48
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48
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48
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English
48
Author
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Aoki, Kei
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Harrigan, Paul
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lee, Seonjeong
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Balaji, M. S.
1
Bang, Nguyen
1
Basso, Kenny
1
Becerra, Enrique
1
Becker-Özcamlica, Hürrem
1
Bolton, Ruth N.
1
Bordian, Mariia
1
Chae, Heeju
1
Cheng, Ya-Yun
1
Chi, Ming
1
Chieng, Fayrene Yew Leh
1
Childs, Simon Sang Hoon
1
Choi, Beom Joon
1
Collins, Nathalie
1
Dagger, Tracey S.
1
David, Meredith E.
1
Dean, Dwane Hal
1
Disse, Isabel Kittyma
1
Fujita, Momoko
1
Gammoh, Bashar S.
1
Garry, Tony
1
Gil Saura, Irene
1
Goi, Chai Lee
1
Goode, Mark M. H.
1
Grant, David B.
1
Groth, Markus
1
Gulzar, Rafia
1
Gustafsson, Anders
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of services marketing
Journal of business research : JBR
163
Journal of retailing and consumer services
149
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
Asia Pacific journal of marketing and logistics
40
Journal of strategic marketing
35
Cogent business & management
32
SpringerLink / Bücher
32
International journal of internet marketing and advertising : IJIMA
31
Marketing intelligence & planning
31
Psychology & marketing
31
European journal of marketing : EJM
29
The journal of business & industrial marketing
29
Journal of hospitality marketing & management
28
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
The service industries journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
21
The international journal of bank marketing : IJBM
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Journal of service management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of marketing
16
Journal of business-to-business marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Tourism management : research, policies, practice
15
European journal of marketing
14
International journal of retail & distribution management
14
Journal of internet commerce
14
Journal of marketing analytics : JMA
14
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ECONIS (ZBW)
48
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48
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
4
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
5
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
8
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
9
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
10
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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