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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
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Marketing theory
144
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Journal of historical research in marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
Neue Herausforderungen an das Dienstleistungsmarketing
Marketing theory
85
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
42
Legends in marketing
40
Journal of business research : JBR
38
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
Springer eBook Collection / Business and Economics
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice : JMTP
13
Handbook of marketing decision models
12
Journal of marketing theory and practice
12
The marketing review
12
Critical marketing : defining the field
11
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ECONIS (ZBW)
144
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1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
4
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
5
"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
6
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
7
Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah
;
O’Driscoll, Aidan
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
Saved in:
8
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
9
Sidney J. Levy : an autobiography
Levy, Sidney J.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011724470
Saved in:
10
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
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