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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand image"
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Search: subject_exact:"Customer relationship management"
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Brand image
Beziehungsmarketing
423
Relationship marketing
423
Consumer behaviour
153
Konsumentenverhalten
153
Lieferantenmanagement
134
Supplier relationship management
134
Customer satisfaction
99
Kundenzufriedenheit
99
B-to-B-Marketing
94
Business-to-business marketing
94
Dienstleistungsqualität
61
Service quality
61
Marketing management
47
Marketingmanagement
47
Salespeople
45
Verkaufspersonal
45
Customer integration
40
Kundenintegration
39
Brand management
34
Customer value
34
Kundenwert
34
Markenführung
34
Confidence
29
Firm performance
29
Innovation
29
Social Web
29
Social web
29
Unternehmenserfolg
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Betriebliche Wertschöpfung
28
Value creation
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Vertrauen
28
Markenimage
27
Internet marketing
25
Online-Marketing
25
USA
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United States
25
E-commerce
21
Electronic Commerce
21
Emotion
21
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27
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Arnold, Mark J.
1
Baker, Thomas L.
1
Bettis-Outland, Harriette
1
Brady, Michael K.
1
Carlson, Brad D.
1
Cassia, Fabio
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Dahl, Darren W.
1
Dash, Satyabhusan
1
Elsäßer, Marc
1
Enkawa, Takao
1
Fang, Yen-Po
1
Frank, Björn
1
Geigenmüller, Anja
1
Giebelhausen, Michael D.
1
Han, Heesup
1
Hanson, Sara
1
Harmeling, Colleen M.
1
He, Yi
1
Heirati, Nima
1
Holland, Stephen
1
Huang, Yu-Shan Sandy
1
Hyun, Sunghyup Sean
1
Jalkala, Anne Maarit
1
Jiang, Lan
1
Jiang, Yanxin
1
Johnen, Marius
1
Kadirov, Djavlonbek
1
Kang, Juhee
1
Keränen, Joona
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Kleijnen, Mirella H. P.
1
Kranzbühler, Anne-Madeleine
1
Kuo, Pei-Jou
1
Lee, Ju Yup
1
Leonhardt, James M.
1
Liu, Chih-Hsing
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
The journal of business & industrial marketing
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
27
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27
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date (oldest first)
1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
4
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
5
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
6
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
7
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
8
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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