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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"The journal of product & brand management"
~subject:"Designation of origin"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenbild"
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Designation of origin
Kundenzufriedenheit
Brand image
346
Markenimage
346
Brand management
300
Markenführung
300
Consumer behaviour
262
Konsumentenverhalten
262
Brand
161
Markenartikel
160
Beziehungsmarketing
87
Relationship marketing
87
Social Web
41
Social web
41
Internet marketing
34
Online-Marketing
34
Advertising effects
33
Werbewirkung
33
Brand loyalty
30
Herkunftsbezeichnung
26
Emotion
25
Markentreue
23
Marketing management
23
Marketingmanagement
23
Tourism marketing
22
Tourismusmarketing
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Viral marketing
22
Virales Marketing
22
Personality psychology
20
Persönlichkeitspsychologie
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Customer satisfaction
19
Corporate Social Responsibility
18
Corporate social responsibility
18
Brand trust
15
Confidence
15
Social media
15
Vertrauen
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Brand equity
14
Brand love
14
Customer integration
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43
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Guzman, Francisco
2
Kaplanidou, Kyriaki
2
King, Ceridwyn
2
Pike, Steven
2
Rojas-Méndez, José
2
Vera, Jorge
2
Agag, Gomaa
1
Ahmad, Fayez
1
Aldabbas, Hazem
1
Apostolopoulou, Artemisia
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
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Behi, Azza Temessek
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Belaid, Samy
1
Benhabib, Abderrezzak
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Bianchi, Constanza
1
Bilgihan, Anil
1
Bozkurt, Sıddık
1
Brodie, Roderick J.
1
Camprubí, Raquel
1
Chang, Hua
1
Chen, Chien-Yu
1
Chen, Nan
1
Chen, Ying-chen
1
Cheng, Jui-Chang
1
Dadzie, Charlene
1
Datta, Saroj Kumar
1
Davari, Arezoo
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De Nisco, Alessandro
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Dwivedi, Abhishek
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Eid, Riyad
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El Banna, Alia
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El-Kassrawy, Yasser Ahmed
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Fang, Yen-Po
1
Ferreira, Hugo Alexandre
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Fuentes-Blasco, María
1
Funk, Daniel C.
1
Gamliel, Eyal
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of product & brand management
Journal of business research : JBR
53
Journal of travel and tourism marketing
45
Journal of retailing and consumer services
42
Tourism management : research, policies, practice
39
International marketing review
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
The journal of brand management : an international journal
29
Asia Pacific journal of marketing and logistics
28
Journal of international consumer marketing
25
Journal of global marketing
20
International journal of hospitality management
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
19
Tourism management perspectives : TMP
19
Journal of hospitality marketing & management
18
Journal of vacation marketing
15
Journal of international marketing
14
International journal of contemporary hospitality management
12
Journal of destination marketing & management
12
Marketing intelligence & planning
12
Journal of strategic marketing
11
The journal of consumer marketing
11
International business review : the official journal of the European International Business Academy
10
Journal of Islamic marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Psychology & marketing
10
Cogent business & management
9
Journal of hospitality and tourism insights
9
Journal of vacation marketing : an international journal
9
Tourism review
9
European journal of marketing : EJM
8
Journal of fashion marketing and management
8
The service industries journal
8
Australasian marketing journal
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of marketing communications
7
Journal of the Academy of Marketing Science
7
Pakistan journal of commerce and social sciences
7
The journal of services marketing
7
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ECONIS (ZBW)
43
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
3
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Identification and influence of tourism rituals : analysis of eye movement recognition of tourism images
Shi, Da
;
Shan, Yawen
;
Zhao, Zhiyue
;
Zhang, Shuhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012794076
Saved in:
10
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
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