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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Einzelhandel"
~subject:"Social web"
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Search: "Customer relationship management"
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Einzelhandel
Social web
Beziehungsmarketing
177
Relationship marketing
177
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
34
Kundenzufriedenheit
34
Internet marketing
31
Online-Marketing
31
Social Web
30
Brand management
24
Markenführung
24
relationship marketing
24
Lieferantenmanagement
21
Supplier relationship management
21
Customer value
18
Dienstleistungsqualität
18
Kundenwert
18
Service quality
18
Confidence
16
Vertrauen
16
Brand image
15
Markenimage
15
Retail trade
15
USA
14
United States
14
Marketing management
13
Marketingmanagement
13
Online retailing
12
Online-Handel
12
Customer integration
11
Kundenintegration
11
Social media
11
Brand
10
Markenartikel
10
Mobile communications
10
Mobilkommunikation
10
E-commerce
9
Electronic Commerce
9
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44
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English
44
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gil Saura, Irene
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Lindsey-Mullikin, Joan
2
Malthouse, Edward C.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Achen, Rebecca M.
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Bayraktar, Azra
1
Blut, Markus
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Chan, Kimmy Wa
1
Chen, Yi-Mu
1
Choi, Dooyoung
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Cuestas, Pedro J.
1
Dalmoro, Marlon
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Doyle, Jim
1
Erz, Antonia
1
Faßnacht, Martin
1
Fleck, João Pedro dos Santos
1
Gallarza-Granizo, Martina G.
1
Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
Green, Teegan Courtney Clare
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
234
Journal of business research : JBR
132
Journal of retailing
46
Industrial marketing management : the international journal for industrial and high-tech firms
40
The international review of retail, distribution and consumer research
39
The journal of product & brand management
37
International journal of internet marketing and advertising : IJIMA
36
International journal of retail & distribution management
34
International journal of retail and distribution management
32
Journal of strategic marketing
32
The journal of services marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing intelligence & planning
29
International journal of electronic marketing and retailing : IJEMR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Technological forecasting & social change : an international journal
24
Journal of internet commerce
23
The journal of brand management : an international journal
23
Business horizons
22
Cogent business & management
21
International journal of business information systems : IJBIS
21
Journal of service management
21
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
Journal of promotion management : innovations in planning and applied research
19
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing communications
17
International journal of electronic commerce : IJEC
16
International journal of electronic customer relationship management : IJECRM
16
International journal of technology marketing : IJTMkt
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Service business
14
The journal of business & industrial marketing
14
Journal of customer behaviour
13
Journal of fashion marketing and management
13
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ECONIS (ZBW)
44
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44
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
10
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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