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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Online-Shopping"
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Internet marketing
Virales Marketing
Online retailing
100
Online-Handel
100
Consumer behaviour
87
Konsumentenverhalten
87
E-commerce
43
Electronic Commerce
43
Online-Marketing
42
Beziehungsmarketing
23
Relationship marketing
23
Social Web
20
Social web
20
Einzelhandel
19
Retail trade
19
Viral marketing
18
Internet
17
Customer satisfaction
16
Kundenzufriedenheit
16
USA
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United States
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Website
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Distribution channel
8
Online consumer behavior
8
Vertriebsweg
8
Advertising effects
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Online consumer behaviour
7
Werbewirkung
7
Brand image
6
Confidence
6
Data protection
6
Datenschutz
6
Markenimage
6
Marketing management
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Marketingmanagement
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Online reviews
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Vertrauen
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Virtual reality
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Virtuelle Realität
6
Dienstleistungsqualität
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46
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Lee, Hyun-hwa
3
Gottschalk, Sabrina Alexandra
2
Kim, Minjeong
2
Labrecque, Lauren I.
2
Ma, Yoon Jin
2
Mafael, Alexander
2
Pauwels, Koen
2
Verhoef, Peter C.
2
Yoo, Jungmin
2
Adjei, Mavis T.
1
Altobello, Suzanne A.
1
Anderl, Eva M.
1
Arcand, Manon
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Ashraf, Abdul R.
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Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
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Banerjee, Syagnik
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Bhattarai, Ashok
1
Boostrom, Robert
1
Brettel, Malte
1
Chiu, Hung-Chang
1
Chiu, Hung-chang
1
Coker, Kesha K.
1
Coulter, Keith S.
1
Cummins, Shannon
1
Dens, Nathalie
1
Eisend, Martin
1
Esche, Jonas vor dem
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Farhang, Maryam
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Gallant, Isabelle
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Garza, Ricardo
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Gensler, Sonja
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Hamilton, Mitchell
1
Ho, Edward
1
Hofacker, Charles F.
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Hong, Zhao
1
Houston, Michael J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
84
Journal of business research : JBR
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Information systems research : ISR
39
International journal of hospitality management
37
International journal of internet marketing and advertising : IJIMA
34
Journal of management information systems : JMIS
34
International journal of electronic marketing and retailing : IJEMR
29
Electronic commerce research
27
Journal of electronic commerce research : JECR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of internet commerce
21
Technological forecasting & social change : an international journal
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Journal of retailing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of electronic commerce : IJEC
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
Cogent business & management
12
International journal of retail & distribution management
12
International journal of retail and distribution management
12
Journal of marketing communications
12
Electronic commerce research and applications
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Global business review
11
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Journal of strategic marketing
10
Journal of travel and tourism marketing
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Electronic markets : the international journal on networked business
9
International journal of consumer studies
9
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ECONIS (ZBW)
46
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
3
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
6
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
7
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
8
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
9
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
10
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
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